Oracle's NoSQL Opportunity

Oracle has long been known for its mySQL relational database management system (RDBMS). A recent trend in the world of database management is NoSQL (not only SQL), which is a database that can handle unstructured data. NoSQL also describes any database that does not use the relational model to store information. This article from Forbes mentions that Oracle is missing out on a huge opportunity with the growing popularity of NoSQL. It is important to note that Oracle does indeed have a NoSQL product, the Oracle NoSQL Database, but their market presence is limited compared to their competitors.

Oracle: 4% market share in 2012 (wikibon.org)

NoSQL is beginning to gain traction with enterprise customers, and the market is quickly growing. Most successful NoSQL projects like MongoDB are open source and have a limited reach to businesses. Oracle is a huge company and is already has an established presence is the business world. They have preexisting relationships with millions of traditional Oracle SQL users. If Oracle was to put more resources to developing a better NoSQL product, or even acquire a few startups that have a better product, then they are in a good position to gain market share and be at the forefront of the NoSQL trend.